Nan da nan, abin sha naka ya fi tsayi.

Samfuran abubuwan sha sun dogara da sifar marufi da ƙira don zana cikin masu amfani. Yanzu suna ƙidaya a kan sabon kashe gwangwani na aluminum na fata don sigina a hankali ga masu siye cewa sabbin abubuwan sha nasu sun fi koshin lafiya fiye da giya da sodas a takaice, gwangwani zagaye na da.

Topo Chico, Simply da SunnyD kwanan nan sun ƙaddamar da masu sayar da giya da cocktails a cikin gwangwani masu tsayi, sirara, yayin da Rana ta ɗaya, Celsius da Starbucks suka yi muhawarar ruwa mai kyalli da abubuwan sha masu ƙarfi a cikin sabbin gwangwani siriri. An ƙaddamar da Coke tare da Coffee a cikin siriri mai siriri a bara, kuma.

Kamar dai yana kwatanta ɗan adam, Ball, ɗaya daga cikin manyan masu kera gwangwani na aluminium, yana haskaka "gajere, ƙarancin jiki" na 12 oz. sleek gwangwani idan aka kwatanta da classic (kuma 12 oz.) stouter version.

Masu kera abubuwan sha suna da burin bambance samfuran su akan ɗimbin ɗimbin jama'a tare da adana kuɗi akan jigilar kaya da marufi da gwangwani masu fata, in ji manazarta da masu sha.

Masu cin kasuwa suna ganin siriri gwangwani a matsayin mafi nagartaccen abu, wanda ke sa su ji daɗaɗawa.

Aluminum gwangwani
Abubuwan sha masu laushi sun bayyana a cikin gwangwani a farkon 1938, amma ana iya amfani da abin sha na farko na aluminum don abincin abinci mai suna "Slenderella" a cikin 1963, bisa ga Cibiyar Manufacturers na Can, ƙungiyar kasuwanci. A 1967, Pepsi da Coke suka biyo baya.

A al'adance, kamfanonin abin sha sun zaɓi 12 oz. squat model don ba da damar ƙarin ɗaki don tallata abubuwan da ke cikin abin sha a jikin gwangwani tare da cikakkun bayanai da tambura.

Kamfanoni har ma sun kasance masu ƙorafi don canzawa zuwa ƙirar gwangwani. A cikin 2011, Pepsi ya fitar da sigar "mafi tsayi, sassier" na gwangwani na gargajiya. Gwangwani, wanda aka gabatar a Makon Kaya na New York, yana da taken: "Sabuwar Skinny." An soki shi sosai a matsayin abin ban haushi kuma kungiyar masu fama da matsalar cin abinci ta kasa ta ce kalaman kamfanin duk "rashin tunani ne kuma rashin gaskiya."

To me yasa yanzu ya dawo dasu? Wani bangare saboda ana ganin siriri gwangwani a matsayin ƙima da sabbin abubuwa. Yawan shaye-shaye masu girma suna ba da abinci ga masu amfani da lafiya, kuma gwangwani siriri suna nuna alamun waɗannan halaye.

Kamfanoni suna yin kwafin nasarar wasu siriri gwangwani. Red Bull ya kasance ɗaya daga cikin samfuran farko da suka fara haɓaka gwangwani siriri, kuma White Claw ya ga nasara tare da mai ƙarfi mai ƙarfi a cikin gwangwani farar bakin ciki.

Gwangwani na aluminum, ba tare da la'akari da girman ba, sun fi robobi kyau muhalli, in ji Judith Enck, tsohuwar mai kula da yanki na Hukumar Kare Muhalli kuma shugabar Beyond Plastics na yanzu. Ana iya yin su daga kayan da aka sake sarrafa su kuma ana iya sake yin su cikin sauƙi. Idan dattin datti, ba sa haifar da haɗari kamar robobi, in ji ta.

Hakanan akwai abin ƙarfafa kasuwanci don ƙira mai fata.

Alamun suna iya matsi fiye da oz 12. gwangwani masu fata a kan shaguna, pallets da manyan motoci fiye da gwangwani masu fadi, in ji Dave Fedewa, abokin tarayya a McKinsey wanda ke ba da shawara ga kamfanonin dillalai da kayan masarufi. Wannan yana nufin haɓaka tallace-tallace da tanadin farashi.

Amma mabuɗin, in ji Fedewa, shine gwangwani na fata suna kama ido: "Abin ban dariya ne yawan ci gaban da zai iya haifar da dillali."